Health care marketing Essay Example | Topics and Well Written Essays - 250 words - 14

Health care marketing - Essay Example a need of people in contrast to the cosmetic plastic surgery to advertise which, the marketers have to make additional efforts like involving popular celebrities and stars in the marketing to motivate the people because cosmetic plastic surgery can generally be lived without. It is absolutely true that in times of crisis, organizations in the contemporary age have to take objective steps without wasting any time to control the damage and save their image from getting tarnished among the public because the channels and networks of information have become omnipresent and the flow of information through them is rampant. People make use of such social media websites as Facebook and Twitter to run campaigns against such companies during the times of crisis, and by condemning the activities of such companies in their posts. Organizations that wait to control the damage before sufficient damage has been cost cause themselves a lot of damage as a result of declined value amongst the public in general and the stakeholders in

Bollywood Research Paper Example | Topics and Well Written Essays - 2000 words

Bollywood - Research Paper Example The introduction of Bollywood or Indian movies began in the early 1800’s, during the British Colonial regimes. Perhaps one of the most dominant characteristics of Bollywood movies since their introduction is the essence of nationalism. That is, giving the movie certain aspects that associates it with Indians. One of these aspects that was used since their introduction is the use of Hindi language to dominate a large portion of the movie. It is important to note that Hindi is not the only language spoken in Indian, but forms part of the over one hundred languages spoken in this highly populated country.2 However, the reason why Hindi was chosen as the appropriate language of producing Bollywood movies was based on the fact that it was a popular language used for trading purposes. Many people could understand it owing to the fact that it had certain dialects associated with their native languages. These native languages include Assamese, Bengali, Marathi and Odia, which all adde d up to form Hindi. Years later, the language was made a national language; hence giving Bollywood movies the essence of nationality. Additionally, Bollywood movies have been characterized by a high sense of musical eclecticism since their introduction, up to the independence, a characteristic that is still evident up to date. During the initial stages of introducing Bollywood movies, the types of music that were used for its creation incorporated musical genres such as: Folk music, Carnatical classical music, religious music from Northern and other parts of India. Carnatical classical music is a musical system commonly linked with the southern part of the India that has an emphasis on vocals. This idea was strongly supported by the pioneer of Bollywood movies, Dadasahib, who believed that indigenous aspects of Indian film production would facilitate the acquisition of their future freedom. 3 Consequently,